Dr Lisa Tam

Project Leader

Dr Lisa Tam

Dr Lisa Tam is a Senior Lecturer (Associate Professor in the US system) in Advertising and Public Relations at the QUT Business School.

Consumer drivers for fresh produce purchasing

Consumer drivers for fresh produce purchasing

This project aims to track online personal food preferences and establish a hierarchy of drivers for purchasing produce, including affordability, access, and source. The goal is to provide invaluable insights into consumer behaviour for NSW farmers, enabling them to align their production and marketing strategies accordingly.