A family-owned business, Rijk Zwaan performs breeding and seed-production activities supporting the Northern Hemisphere contra-season and provides selection pressure and testing of varietal performance under Australian conditions. The company also creates and develops new varieties. The company liaises continually with people along the entire vegetable supply chain to determine priorities for its breeding programs to stay at the forefront of variety choice and innovation. Rijk Zwaan and its partners are keen to contribute actively to the global food supply, and look to drive greater vegetable consumption by laying the foundations for increasingly healthy and appealing fresh produce.